Beatnik's Mobile Music Player and Music Conversion Tool technologies enable for the first time full track music services to be delivered to all types of mobile phones. By optimising the music content, complete tracks can rapidly be delivered over the air to the phone via existing cellular networks - no longer are music services limited to high bandwidth 3G networks and high end smartphones.

Based on open industry standard formats, the Beatnik Mobile XMF audio files are up to ten times smaller than equivalent quality digital audio formats allowing delivery over 2.5G networks (such as GRPS) in less time than they take to play and offering the ability to store significantly more songs on each device for a given memory size. The file format also encapsulates data relating to the artist, song and album as well providing copyright protection mechanisms. The Music Conversion Tool service offered by Beatnik to content owners and music service providers allows master audio content to be automatically converted into the optimised Beatnik Mobile XMF file format ready for delivery to Beatnik enabled handsets.

The Beatnik Mobile Music Player application provides handset users with all of the functionality and high fidelity playback capabilities of portable music players together with the added convenience of being able to browse, purchase and immediately download and play new music tracks. The music player includes options to browse music collections by artist, track or album as well as to manage songs through playlists. Advanced capabilities such as 'try before you buy' and installing a segment of the track as a ringtone are also provided, as well as a direct and seamless connection to online music stores. The Beatnik Music Player builds on the mobileBAE software audio engine already shipping in many hundreds of millions of phones, and is optimised to execute on the memory and processor constrained platforms found in low and ultra low cost phones, enabling full track music and master ringtone download and playback on sub $75 phones for the first time.

Beatnik is revolutionising the mobile music market and providing key benefits for all participants in the wireless value chain.

For Carriers

• Opportunity to participate in largest after market content revenue opportunity. Mobile music revenues exceed those of all other content types combined.
• Ability to deliver music services to all of subscriber base, not only high end users, doubling size of addressable market.
• Subscribers most likely to generate revenue from music services are those youths and young adults who typically own low cost phones on 2.5G networks: Beatnik technologies allow them to be reached.
• Premium master ringtone and full track services provide opportunity for significantly increased ARPU.

• Ability to address whole of mobile user market with content and services; reaching mass market phones more than doubles music capable handset numbers.
• Enhanced end user purchase, download and playback experience drives usage and purchasing revenues.

• Music capable handsets are more valuable to customers, allowing increased ASP.
• Zero incremental bill of material cost to add Beatnik Mobile Music Player functionality: builds on existing audio engine and requires only minimal increase in memory footprint.

• High fidelity audio playback from their mobile phone with equivalant quality to dedicated digital music players.
• Immediate access to music stores, rapid download and instantaneous playback.
• Easy to use, high performance interface for browsing, purchasing and playing music.
• Increased storage capacity for songs.