Sky Mobile Media Strikes Up a Tune with Beatnik Mobile Audio Solutions

Companies Partner to Enable Rich Music Experience on Mass-market Feature Phones

San Mateo, California — January 21, 2008 — Beatnik, Inc., the leading provider of audio software solutions for mobile devices, today announced that the Beatnik Audio Engine (BAE) has been licensed by SKY MobileMedia Inc. for inclusion in the SKY-MAP™ Mobile Applications Software Platform. The Beatnik Audio Engine provides SKY MobileMedia's customers with high fidelity music synthesis and audio playback and support for the key open standard file formats required by carriers around the world.

"Since SKY MobileMedia is a leader in providing turnkey mobile applications software solutions to the wireless industry, Beatnik is pleased by their endorsement of the Beatnik Audio Engine", said Gavin Bourne, Vice President of Marketing and Sales at Beatnik. "By working together SKY MobileMedia and can deliver the best user experience for personalisation, music services and audio applications on cost-effective feature phones."

"SKY MobileMedia's mission is to deliver turnkey applications software solutions, including high quality multimedia, for low-cost and mass-market phones", said Tom Pollard, Vice President of Marketing for SKY MobileMedia. "Since Beatnik's Beatnik Audio Engine provides key functionality and is a proven success in the industry, SKY is very pleased to be able to offer it as a part of the complete SKY-MAP platform."

As a flexible and highly configurable pure software solution, the BAE enables the real time generation of high quality audio by any application on the phone, including polyphonic and digital ringbones, music players, multimedia messaging and interactive games.

Providing a complete audio subsystem, mobileBAE incorporates a synthesiser, mixer, sample rate converter, digital audio player and support for MIDI, SP-MIDI, Mobile XMF, Mobile DLS, RMF, WAV, MP3, aacPlus and Windows Media Audio file formats. Beatnik has licensed its BAE technology to industry-leading wireless handset manufacturers and platform providers including Nokia, Motorola, Sony Ericsson, Samsung, SAGEM LGE Texas Instruments and Freescale Semiconductor. Beatnik's software has shipped in over half a billion devices globally.

About Beatnik, Inc.
Beatnik licenses scalable, standards-based structured audio software solutions for mobile devices, which enable rich multimedia content delivery and an enhanced user experience for music, games and device interaction. Beatnik markets its core software technology and audio content development tools to mobile device manufacturers, service providers and a community of creative professionals. Incorporated in 1996, Beatnik was founded by musician and composer Thomas Dolby Robertson, well known for "She Blinded Me With Science" and other hit songs.

www.beatnik.com

Beatnik®, Beatnik Audio Engine™, BAE™, mobileBAE™, and RMF® are trademarks of Beatnik, Inc. All rights reserved. Other names may be trademarks of their respective owners.

About Sky Mobile Media, Inc. — Enabling Innovation in Multimedia Communications.™
SKY MobileMedia is the leading provider of complete pre-integrated turnkey software solutions for wireless handsets. SKY's market-tested application software platform, SKY-MAP™, has been commercially deployed in over 20 million phones worldwide. SKY-MAP brings together all of the applications software elements required for mass-market handsets, including a complete reference MMI and applications suite, SKY-MMI, standards-compliant middleware engines, and the PC-based RapidPLUS™ set of MMI and applications software development and customization tools. Headquartered in San Diego, California, SKY has additional development centers in Europe, Israel, and India, as well as customer support centers in Europe and China. For more information visit www.skymobilemedia.com.